Get to Know the Speakers

A development team spent months building a website for a national salon franchise. Andrew Lane looked at it, realized the legacy code was too heavy for AI to actually work inside, and made the call: scrap it, and rebuild from scratch, AI-native from day one. In this Speaker Preview for YouXAI (September 12, Waco), Fernando Labastida talks with Andrew Lane — a branding and web strategist who's been building with AI since before ChatGPT existed — about why the biggest bottleneck in any business isn't creativity, it's decision-making speed, and how AI collapses weeks of back-and-forth into minutes when you know how to direct it. Andrew walks through his "Marketing, Messaging, Monetization" framework, his "Level 3" prompting technique for pushing past average AI output, and a free tool he built — brandwithai.com — that turns any single image into a complete, portable brand identity. What you'll learn: • Why "we scrapped it and rebuilt it from scratch" was the right call when legacy website code couldn't keep pace with AI • How Andrew generated 5 completely different homepage concepts in 10 minutes — and mixed the best pieces of each into the final design • The "Marketing, Messaging, Monetization" framework: the only three problems every business actually has • The "Level 3" prompt technique: how to stop AI from giving you its lazy, average-case answer • Why getting organized — a shared, AI-accessible "command center" for your business — matters more than the prompts themselves • How brandwithai.com turns a single reference image into a portable, reusable brand identity file About Andrew Lane: A branding and web strategist who started working with AI writing tools as early as 2020, before ChatGPT existed. He helped grow an early AI startup to 10 million users in two years, later built a course that generated an extra $100,000 in a single year teaching AI-powered branding on YouTube, and now builds fully automated marketing systems and brand identities for clients using Claude. About YouXAI: YouXAI is a one-day conference built around a single idea — the most powerful thing you can bring to the age of artificial intelligence is the full force of being human. September 12, 2026, 8 AM–5 PM, Performing Arts Community Center, Waco, TX.

Hope Koch is joining YOU x AI Summit: Unstoppable as our Closing Keynote Speaker in Waco, Texas on September 12, 2026 at The PACC. Hope Koch is a Baylor University Hankamer School of Business Distinguished Professor, the Godfrey Sullivan Endowed Chair, a researcher, educator, CPA, and a member of the Texas Artificial Intelligence Council. Her work focuses on emerging technologies, the future of business, responsible innovation, and helping students move into meaningful careers in technical fields. At YOU x AI, she’ll help close the day with a powerful look at where business, leadership, education, and artificial intelligence are headed next — and why this moment matters for Central Texas.

Russ Henneberry, founder of theCLICK.ai, shares why he believes the next wave of AI adoption will be led by small businesses — and what that means for the YOU × AI Summit.