Founder · The Waco Buzz · Waco, TX
The biggest challenge facing AI creators isn’t building the product. It’s building the audience. In a world where thousands of new AI tools launch every week, attention and trust have become the real competitive advantages. In this workshop, Sam Harper shares the lessons he learned building The Waco Buzz from zero into a trusted local brand and community. Attendees will learn how to identify their audience, create content that earns attention, build trust before asking for a sale, and turn followers into customers and advocates. The focus is not on chasing algorithms or creating more noise. It’s on building an audience that believes in what you’re building.
Sam Harper is the founder of The Waco Buzz, a community-driven media company helping thousands of people discover what's happening and what's worth sharing in Waco, Texas. What started as a simple email to friends has grown into a newsletter reaching more than 15,000 local subscribers, a growing events community, and a sustainable media business. Sam has spent the last two years building an audience from scratch and experimenting with how AI can help small teams create better content, understand their audience, and scale community without losing the human connection.
One day. 4 topics. 25 practitioners. Tickets are $99. This is final pricing.
