Bryan Eisenberg pioneered the field of Conversion Rate Optimization and coined the term Persuasion Architecture. In this opening keynote, he shares why the brands that win in the age of AI are the ones who align their story with the story their buyer is already trying to live — and how to do it.
Bryan Eisenberg is the co-founder of Buyer Legends and a pioneer of Conversion Rate Optimization. He is the NY Times and Wall Street Journal bestselling co-author of Call to Action and Waiting for Your Cat to Bark?, and has helped companies from Google and HP to hundreds of startups turn clarity into conversion. Bryan was named one of the top 10 User Experience Gurus by eConsultancy and received the Entrepreneur of the Year award from the Round Rock Chamber of Commerce.
Interviews and articles featuring Bryan will appear here as we get closer to September 12.
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