AI made average free. Anyone can produce competent content now — which is exactly why competent content stopped working. Timelines fill with AI slop and buyers have learned to tune it out. Here is the part almost nobody has connected: the same thing is now true of the machines. Asked whether it can cite a company with nothing distinctive to say, Perplexity answered plainly — AI systems prefer pages that add something the model cannot safely infer on its own. An engine recommends you only when it can't make the point without you. Sameness stopped being a branding problem and became a retrieval failure. Fernando will show what that means in practice, using live examples of real businesses run through ChatGPT, Claude, Gemini and Perplexity — what the engines know, what they get wrong, and who wins instead. Then he'll walk through the excavation process for finding the one unforgettable idea a founder has spent years developing without noticing, and turning it into the thing AI cites.
Fernando Labastida is the founder of Viral Genius Institute, where he helps founders excavate the one unforgettable idea buried inside their business and turn it into the thing that makes them visible — to buyers and to the AI systems those buyers now ask for recommendations.
One day. 4 topics. 25 practitioners. Tickets are $99. This is final pricing.
