Fernando built the Strike Marketing model after discovering that one well-designed virtual summit could compress 18 months of content marketing into a single week. In this session, he breaks down the exact framework — from category design to content cascade — that turns a summit into a permanent audience-building machine.
Fernando Labastida is the founder of Strike Marketing Institute, where he helps bootstrapped B2B founders break through revenue plateaus by designing the category they own and running virtual summits that generate 500+ qualified leads in a single week — without ad spend.
Interviews and articles featuring Fernando will appear here as we get closer to September 12.
Join the waitlist for early access to tickets — waitlist members get Early Bird pricing.
