Every AI answer starts with signals. Tommy Landry will show how AI uses those signals to form a picture of your business. You’ll see why consistency matters from internal decisions to public content, and what influences the answers people receive. He’ll explain the HAIF continuum, AEO, and GEO in plain English, then share five practical actions you can take the next day to strengthen the signals that shape what AI says about you.
Tommy Landry is the founder and president of Return On Now, an Austin-based consultancy that helps companies improve their visibility across search engines, AI answers, and large language models. With more than 30 years of experience in marketing and business strategy, he specializes in SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and practical AI governance. Tommy is the creator of the Human + AI Framework (HAIF), author of seven books, including From SEO to AEO to GEO and The Signal & The Source, and co-host of the forthcoming AI Visibility Signals podcast. His work focuses on helping companies strengthen the information and signals that shape how both people and AI platforms understand their brands.
Interviews and articles featuring Tommy will appear here as we get closer to September 12.
One day. 4 topics. 25 practitioners. Tickets are $99. This is final pricing.
